#415 The Cliff, the Comeback, and the Convention

Sponsored By: Barron Lighting

With Matt Honson

In this unforgettable episode, Matt Honson—President of NAILD and lighting industry veteran—shares his jaw-dropping journey from warehouse worker to industry leader. But it’s not just about lighting. Matt recounts surviving a near-fatal fall off a cliff in China, breaking his neck and back, and being rescued by farmers who carried him out on a donkey. His miraculous recovery and resilience are nothing short of inspiring. 

 We also dive into: 

  • His unconventional path into the lighting business
  • The evolution of LED technology and industry challenges
  • NAILD’s fight against unethical practices and its renewed mission
  • Why the upcoming convention in Saint Paul, MN is a must-attend

🔥 If you’ve ever wondered what grit, leadership, and integrity look like in the lighting world—this is the episode to watch. 

 📅 Join the movement. Join NAILD. Convention info: September 22–24, Saint Paul, MN. 

Your Resources

National Association of Innovative Lighting Distributors (NAILD)
Barron Lighting
Connect with Matt on LinkedIn
Thayer Energy Solutions

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